APEROL SPRITZMAS
APEROL
THE IDEA
Pitch Project
Aperol Spritz is the perfect summer drink.
So how do we bring it into the holiday season?
By using Aperol’s iconic orange to warm up the cold grey Winter.
‘Merry Spritzmas’ brings to life the festive joy, warmth and love,
but with an orangey, spritzy twist…
POST(CARDS)
Social posts that double up as Christmas postcards. The art direction references Aperol’s rich heritage of vintage posters with a modern christmassy twist, by turning traditional christmas reds to Aperol orange.