CANCELLED MCFLURRY
MCDONALD’S
THE IDEA
Cancel culture gone mad. To announce the change from plastic to paper-based McFlurry spoons and cutlery, we wanted to get as much attention as possible with a clickbait idea by telling the world that we are cancelling the iconic McFlurry………………………..spoon.
OUT OF HOME
THE RESULTS
With the total organic reach on socials reaching 1.1 million, McFlurry clickbait shook the nation and even made the news. Job well jobbed.