EPIC SHOE FRESHENER

LYNX X AITCH

THE IDEA

To get in on the hype around Aitch’s new album ‘Close to Home’, we created a 3-part social series where we ‘borrowed’ and refreshed a pair of Aitch’s shoes, collaborating with artist Mr Lee to create a design inspired by the new album. And to take the meaning of fresh to the next level, we even added shoe fresheners infused with Lynx Epic Fresh. You’re welcome Aitch.

PART I

PART II

PART III

MR LEE’S MASTERPIECE

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PART IV

To take things to the next level we even recreated the ‘Closer to Home’ album art…
On a head.

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