THE IDEA

To launch Virgin’s new rewards scheme, we blew up those little everyday moments in life. Moments where you can earn rewards, like blowing a bubble with some bubble gum. The story plays out to a re-record of the iconic 1980s track 99 Red Balloons, in an epic orchestral soundtrack performed by singer-songwriter Grace Carter.

Role - Working in a team with CD Ed Edwards on ideation and scriptwriting.