THE SIMPLE TRUTH
SIMPLE SKINCARE
THE IDEA
The simple truth is that skincare should be, well, simple. Simple has always been known for being gentle on the skin. So when they approached us for a TVC idea to launch their new creams, now with more active ingredients, it was important to stay true to their roots while embracing change. So we went back to Simple’s iconic lily metaphor from their very first ad to introduce their latest range of active creams.